It’s one thing to hear that SMS marketing works. It’s another to see exactly how much revenue it drove, for what kind of store, and which automation made the difference. Below are seven Shopify merchants across different categories, and the specific numbers behind their SMS results.
1. Coastal Bloom Skincare — DTC Beauty
Setup: A 3-step abandoned cart SMS automation plus a weekly VIP drop campaign for top customers.
Results after 90 days:
- Cart recovery rate up from 12% to 29%
- SMS list grew to 6,800 subscribers via checkout opt-in
- $41,000 in incremental revenue directly attributed to SMS
“SMS became our second-highest revenue channel after paid social — and it costs a fraction of the ad spend.” — Marissa Cole, Founder
2. Ridgeline Outdoor Co. — Outdoor Gear
Setup: Combined email + SMS abandoned cart flow, with SMS layered in at the 4-hour and 48-hour marks.
Results over one quarter:
- Recovery rate rose from 11% (email-only) to 27% (email + SMS)
- $22,600 in incremental revenue attributed to adding SMS
“We didn’t replace email — we just stopped losing the customers email wasn’t reaching.” — Daniel Ortiz, Ecommerce Manager
3. Lumen & Co. Home Goods — Home Decor
Setup: Back-in-stock SMS alerts on their 20 best-selling SKUs, replacing a manual email-only restock notice.
Results after 60 days:
- 41% click-through rate on back-in-stock texts
- Restock announcements sold out within an average of 3 hours of the text going out
- $16,200 in revenue from restock SMS campaigns alone
4. Northfield Coffee Roasters — Food & Beverage Subscription
Setup: SMS reminders sent 2 days before each subscriber’s recurring order ships, with an easy “skip this month” reply option.
Results after 6 months:
- Subscription churn dropped by 18%
- Support tickets related to “unwanted shipments” dropped by 34%, since customers could self-manage via text
“Giving people an easy way to skip a shipment by text actually made them stick around longer.” — Owen Marsh, Co-Founder
5. Brightside Kids Apparel — Children’s Clothing
Setup: A welcome SMS series triggered immediately after checkout opt-in, delivering a 15% first-order discount code.
Results after 90 days:
- 68% of new subscribers redeemed their welcome discount within 7 days
- Welcome series accounted for 22% of all first-time repeat purchases
6. Verde & Oak Furniture — Home & Furniture
Setup: Post-purchase SMS review requests sent 5 days after delivery confirmation, replacing a low-performing email-only ask.
Results after 4 months:
- Review submission rate increased from 4% (email) to 19% (SMS)
- Product page conversion rate improved by 1.3 percentage points after review volume increased
7. Salt & Cedar Candle Co. — DTC Candles
Setup: Flash sale SMS campaigns sent quarterly, timed 15 minutes before the sale email went out to the same segment.
Results per campaign, averaged over 4 sales events:
- SMS-first segment converted at 3.4x the rate of the email-only segment
- Average revenue per SMS sent: $2.10, compared to $0.38 per email sent
What These Stores Have in Common
Looking across all seven examples, a few patterns hold up consistently:
- Automations outperform one-off campaigns — abandoned cart, welcome series, and back-in-stock flows did the heavy lifting in almost every case
- Speed matters more than length — the shortest, most direct messages consistently outperformed longer, more “email-style” copy
- SMS works best alongside email, not instead of it — the strongest results came from stores using both channels together, not choosing one over the other
- Compliance-first opt-in flows didn’t slow growth — every store above used a double opt-in process and still grew their list to thousands of subscribers within months
Ready to Be the Next Case Study?
Every one of these results started with a single automation — most commonly abandoned cart recovery. You don’t need a large list or a big team to see similar numbers; you need the right flow set up correctly from day one.
Start your free trial with Senderium and launch your first SMS automation today — no long-term contract, and results tracked in your dashboard from message one.
